Festival of Feel was a 10 days festival to celebrate the launch of the Nike Free Hyperfeel. As part of the festival, Nike wanted to enable fans from all around the world to join without being present in person.

‘Feel TV’ was an interactive, online live broadcast enabling viewers to tweet in shoutouts and visual effects in real time. The broadcast achieved an average visit of 34 minutes and a global reach of 1.7 Million users during the 2.5 hour live show.