Diesel was the biggest European company showcasing at Shanghai International Fashion Week 2015. They wanted to make a brave statement as well as communicate the ubiquity of the brand to the Chinese market.
With H&L, we crated an immersive sequence of environments including a museum, show space and catwalk that combined 2D and 3D design, video content and real time digital interaction.
With H&L, we crated an immersive sequence of environments including a museum, show space and catwalk that combined 2D and 3D design, video content and real time digital interaction.
2015
![](https://freight.cargo.site/t/original/i/fb5e68229eed17dfbfcf804bec61ff63ff0bd721a829368fe05f60256f4a13b6/Diesel_06.jpeg)
![](https://freight.cargo.site/t/original/i/5f69ced9e0af7d3212a78a68d933bc77cdac4ffe9c28b8dc2ec54883abc632b3/outside-context_17146971411-1280x720.jpg)
![](https://freight.cargo.site/t/original/i/c0e7c946f687e7ae74a5ff591bf6098470f723c61484b1eba7a915fbd762dd92/IMG_7564-1280x720.jpg)
Image courtesy Tim Greatrex